Calm
Reclaim your calm
Gen Z loves self-care, but finding time for it? Not so much.
How do we teach Gen Z that it’s important to stop and take a moment for themselves? Meet them at an event where they need it most.
Calm Tent at Coachella
Relax, get hydrated, receive merchandise, enjoy silent discos, hear acoustic sessions from popular artists, and lounge in chairs or secluded pods.
Wristband needed to enter, activate it by downloading the Calm app.
Social
Billboards
On the road to Coachella, there’s only one way in and one way out. Highway 10 acts as the pipeline to and from the festival and many brands and artists place billboards along it to provide some much-needed entertainment and build anticipation in the middle of the desert.
Calm’s billboards feature the headlining artists #ReclaimingTheirCalm. Scanning the QR code will prompt festivalgoers to download the app to gain access to the Calm tent.
Calm @ Coachella Playlist
Mix in some meditation and deep breathing exercises while listening to your favorite artists performing at this year’s festival. Don't forget to visit the Calm tent this weekend for more relaxation and to #ReclaimYourCalm.